Should A Wannabe Influencer Pal Cease Using People for Content?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes video blogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed while eating. It feels invasive.

Marielle also expects me to film her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me serving as her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being recorded, edited, or posted for an viewers. I am not a accessory for her online persona.

The Other Side: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I love shooting content. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that aesthetic of informal, self-made content creation.

Creating content is my version of engaging with life: observing the details, posting them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, providing her a chance to experience exclusive moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we make together can achieve: an opening. I know not all people enjoys being on camera, but sometimes spontaneity is what makes material authentic. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but friends support one another in small ways. I thought recording a short video here or there would be enjoyable for Beth. Creativity flourishes in collaboration, and having Beth around makes projects lively and enjoyable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and avoiding shots that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Clearly making content is not a replacement for real connection: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is content. She must to honor Beth’s personal space.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everybody. It’s nice she has helped Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the priority in your relationship. Foster some real experiences, where genuine feelings are stored, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing clear limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their bond?

Mitchell Johnson
Mitchell Johnson

Tech journalist and AI enthusiast with a decade of experience covering emerging technologies and their impact on society.